Now, the new Internet Explorer 7 is out in Beta 2 Status and you think about the new features like RSS auto discovery, but hey, how the Internet Explorer 7 and the competitors (Firefox, Opera) know that a RSS is behind a Website? The Website tells it via such a HTML code:
<html>
<head>
<link rel="alternate" type="application/rss+xml" title="your feed title here" href="http://www.company.com/feedurl.rss">;
</head>
<body>
<head>
<link rel="alternate" type="application/rss+xml" title="your feed title here" href="http://www.company.com/feedurl.rss">;
</head>
<body>